I watched the above advert tonight, it’s debut,showing as part of the campaign, Time to Change, which is about challenging the stigma and discrimination attached to mental distress. A couple of adverts previously was the utterly sick making and vile one on benefit fraud, which increases distress and anxiety for people but the significance and irony was probably lost on the schedulers.
The campaign has laudable demands, such as educating people about mental distress, tackling discrimination, community projects and challenging the myths/stereotypes. It has famous celebs talking about their experiences of mental distress. Again, all laudable…… But why do I feel so cynical about this? The advert is all glossy, expensive and slick… what, exactly, does it say? Silent expressive looks as a potential employer shuffles your file to the bottom of the pile, misunderstandings and stigma about mental distress rendering the person silent. All true but there was nothing hard hitting or punchy that rammed the message home about the utter shite people who experience mental distress have to go through. It’s an art-house extravaganza with moody lighting and trendy imagery (nowt wrong with that mind….).
Also, the main organisers are MIND, Rethink, and Mental Health Media. The aims include a 5% positive shift in public perception in mental distress and to achieve a 5% reduction in discrimination by 2012. Pretty ambitious. Current and past users of the mental health system are supposedly central to the campaign where they are candid about their experiences (I empathised with ‘Andy’ his experiences of the minefield that is known applying for jobs with a mental health history and the rigmarole you go through). But are users central to the decision making, autonomy, and organisation or are they just there to supply the stories?
Laudable initiatives and demands but this campaign scratches the surface and doesn’t strike at the heart of stigma and oppression. It is fine and dandy to argue for programmes revolving around activity and exercise but what about campaigning for cheap sports facilities, fighting against the ever decreasing green spaces and against closures such as of swimming pools….? And with discrimination and unfair treatment in the workplace what about putting real political pressure on employers to create supportive less pressurised and stressed work environments, flexible working hours, time out when you feel distressed, tightening up the Disability Discrimination Act (DDA) and educating the whole work place on mental distress.
And real choices when it comes to deciding what support you want/need as opposed to being offered medication and/or being chucked on a 6 mths (if you’re lucky) waiting list for therapy (and the limited choice being CBT)…
And with the current political landscape that is predicated in attacking the poor in this society especially with the draconian legislation on welfare reform that will only increase mental distress when you force people into work under the threat of sanctions. Now that’s worth one hell of a broad based campaign!
Again, a laudable campaign but it lacks real activism and political demands.
Posted by harpymarx 






